70-300L 8-15L 300L 400L 500L 600L OMG LLLLLLLL

lonelyjew wrote in post #10808664
You guys would be happy if the 70-300L would cost $1K? That's a 200% markup from the non L for full time manual, a non rotating front element, 1 more stop of IS, weather sealing, and a marginal improvement in image quality? I know the list sounds big but for a $500 premium it really doesn't seem to me like there is all that much usefulness to be gained unless you need to use a cpl or need weather sealing...

The 70-200 f2.8 IS II had a $500 markup from the 70-200 f2.8 IS and it didn't introduce anything except a "marginal improvement in image quality", and 1 more stop of IS, yet they are flying off the shelves (Canon actually reports a shortage of them) and those lenses have received nothing but praise despite the high price. If MTF charts from Canon are at all consistent the new 70-300 will have the IQ to match the 70-200 f4 IS and 70-200 f2.8 IS II.

themadman wrote in post #10808713
The 70-200 f2.8 IS II had a $500 markup from the 70-200 f2.8 IS and it didn't introduce anything except a "marginal improvement in image quality", and 1 more stop of IS, yet they are flying off the shelves (Canon actually reports a shortage of them) and those lenses have received nothing but praise despite the high price. If MTF charts from Canon are at all consistent the new 70-300 will have the IQ to match the 70-200 f4 IS and 70-200 f2.8 IS II.

If it were to have THAT good of IQ...I would get one.

First thing that came to my mind was "FAKE!" but it seems to be true...

However, I don´t really understand Canon´s strategy, their position on telephoto market is pretty strong, if I should choose which Canon lenses should be upgraded, my choice would be completely different.