I'm going to go on record with my prediction as to one of the reasons why Canon is updating the superteles and tc's.
My feeling is that the next 1D model is going to be a FF camera. Canon was trying to think ahead to all the sports shooters that would need more reach once this move was made. The better IQ of the new lenses plus the new TC would allow shooters to lose no image quality when adding a tc to a lens such as the 400mm f/2.8 IS II. This would give them a similar field of view as they were used to when using the 1.3 crop, with better image quality than before. A win win (other than the loss of a stop...) but the better ISO handling of a FF camera would probably make up for that.

