While I'm pretty new to the game of running and marketing a business, I thought I'd post a couple figures that may help someone else who wants to devote time to marketing through social networking.
Adding friends on Facebook and then inviting them to become a fan of your business page yields me about a 10% success rate. So 90% of the page suggestions are turned down or ignored. Although when seeking out new friends I feel as though the friends are much more relevant to my photography business than twitter is.
Twitter gives me an 18% follower rate to people that I randomly follow. Although this is a higher number I think the potential clients that I'm seeking out are harder to come across. Twitter seems to have more businesses mixed in and more people trying to get their voice heard. It is also a bit easier to start than Facebook. Add a background, your name, and a website and you are done. Facebook needs lots of content. Twitter is also coming up with something special for businesses but no other details have been announced.
If anyone else has any numbers or thoughts to add that would be great.
