golfecho wrote in post #10849777
Your business name doesn't necessarily have to match your URL exactly. The business name will appear on contracts, can be used when answering the phone, etc. Short, related and catchy is what you want for the URL.
Yes, this. Do not control your business name by what's available as a domain. Choose your business name to reflect your business. A business name might be longish, just as long as it's not difficult to read or say--if your name is easy to pronounce and read in your locale, then using your own name with "photography" or "studio" is usually better than anything else as a business name. There's nothing wrong with "Jasmine Clark Studio," although you might even just go with "Jasmine Studio."
Domain names will come and go, and you can collect as many of them as you think clients might refer to you. A name that is not available now may become available in the future. "jasmineclarkstudio.com" is available,
I currently own six domain names, including some likely mispellings, all redirected to my primary site. Not long after I set up my site, I had a couple of clients tell me that when they tried to go to my site, they ended up at a French transsexual support forum. It turns out they had a domain name that was a very likely misspelling of my domain name. I waited a year for that domain name to become available, and I bought it. I'm still lying in wait for two others.
(BTW, whatever your business name, it's usually best to register copyright for your work in your own personal name so that you will always own it, rather than whoever might eventually own your business assets).