The advised cost of an extended service plan is 15%. $350 seems more.
BB did replace my 4-yr old 46" Toshiba RPHD-TV 1 month shy of the 4-yr old plan I got (for 20% of the cost...yes I know I said 15% but the service contract covered bulbs...)...I got a 50" Samsung DLP FREE...
....and so I got another 4-year plan, again because they'll replace a DLP bulb once for free during the plan's 4 years....and because the store made good on its plan...I've owned this TV for 2 years now so that's a total of 6 years for $1200 with 2 years to go...btw, I love the TV.