Alan,
Canon does not want you to exchange the 10D focusing screen. They'd rather have you buy a 1D to enjoy that privilege 
Luckily, there are alternatives.
Look at this thread for one of them that is both (comparably) cheap and - according to some fellow forum members - good:
Split image focusing Screen for 10D 20D 300D 350D are availabe!
Best regards,
Andy
)
