Your website bounce rate?

For those keeping track what is your overall bounce rate?

That depends on how you define bounce rate. Any visit to your site that doesn't end in contact?

Any visitor that leaves immediately after landing on the home page. In other words zero interest in your site.

20% for my zenfolio site. But that's not my main one. It's just galleries/ordering. I'm not sure if a majority of that are bots or not. My zenfolio is the only one I have google analytics for as most people will go there to look at photos.

I don't know that I get that statistic by my provider. That said, I don't know how much I care from a true marketing perspective. I do look at indvidiual surfing patterns. Many of my immediate drops come from POTN and I can tell they were previous visitors so it's understandable. They clicked the link, remembered they already saw my site and dropped off. Many others came to me through searches that were not especially relavant. My point is, in the aggregate, I don't think that statistic will tell you anything very actionable.

Personally, I'm much more focused on the surfing behavior of those visitors who came to me through organic searches with some relavancy. What was the order of the pages they flowed through? How long did they stay on my gallery? What page did they drop off from? Were they on each page long enough to actually read it or were they only scanning? These are the types of questions that help to guide how I shape my site.

Peacefield wrote in post #11045988
I don't know that I get that statistic by my provider. That said, I don't know how much I care from a true marketing perspective. I do look at indvidiual surfing patterns. Many of my immediate drops come from POTN and I can tell they were previous visitors so it's understandable. They clicked the link, remembered they already saw my site and dropped off. Many others came to me through searches that were not especially relavant. My point is, in the aggregate, I don't think that statistic will tell you anything very actionable.

Personally, I'm much more focused on the surfing behavior of those visitors who came to me through organic searches with some relavancy. What was the order of the pages they flowed through? How long did they stay on my gallery? What page did they drop off from? Were they on each page long enough to actually read it or were they only scanning? These are the types of questions that help to guide how I shape my site.

I think you need to filter the bounce rate percentage information because it does not always paint an accurate picture.

But if you have a typical website (ie your home page is the launching pad for the rest of the pages in your site) and you have a high bounce rate of valid visitors (ie non-forum and other junk visits) then you should be taking steps to try and motivate those valid one-page visitors to see the rest of your site.

Having said that the bounce rate % is a great stat to show how well your website home page (or landing page) entices visitors to look around the rest of your site.

Sometimes a high bounce rate is just what you want .. for example the home page of my main site www.mikemahoney.ca has a link to my separate wedding website www.weddingontherock.c​a.

So in the above case a high bounce rate for those searching for wedding photographers is exactly what I want. But if you have just one site and a high bounce rate for those visitors who searched on a criterion you want them to then your home page needs a bit of work.