Ok so I've been in business for around 2 years, granted it has mainly been part time until this year when I decided I wanted to move forward and give this a true go, I think I posted a few months back about my situation..
Anyways I've been torn for the past couple of months on how to proceed with the branding of my business. Previously I did mainly automotive, some event photography and action sports stuff. Earlier this year I moved into more music photography, portraits, and I'm starting to gain traction with my wedding business.. I want to move more towards portraits/weddings and the music thing just because it is a passion of mine, always has been and most likely always will be.
The name of my business as it stands is Redline Photography, an obvious choice for when doing automotive and action sports stuff.. not so much now. I've had a few people tell me that it still passable for portraits/weddings but honestly I don't see it, I guess it's about the branding I suppose. So I've been debating on whether to start an offshoot company on paper or another DBA for the wedding business either under my name, or another name. My third option is to completely rename the business and just do everything all under one name, the downside is that I lose the recognition of what I currently have unless I find a way to bring it all together somehow.
So I've come up with a couple of different names, reserved the domain names and filed DBA's for all of them just to cover myself when I do finally decide.. So I wanted a little input from you guys on which way to go, the names are below..
Redline Photography - keep for music and event stuff (or keep everything here)
Aphex Photography (pronouned Effects) - Solely wedding/portaits or complete rebrand
Timothy James photography - Solely wedding/portaits..
How would you guys approach this?