OK, I'm off of the computer I was using, so double-check what I say here.
When I had the image in LR, one thing I noticed was that the "As Shot" White Balance had the Temperature slider set all the way to the left, meaning that it was as cool as the "normal" setting was going to get, which only gets as cool as a Temp of 2000. In fact, I noticed that the image in DPP had a "cooler" look than the totally unsaturated LR pic.
So, it looks like the camera registers a setting that is "extreme" and passes it on to DPP, whereas LR attempts to read and apply it but doesn't "get" the extreme reading.
So, besides the "trick" of totally desaturating, what you might do in LR is to either go with the desaturation, or go to Grayscale and then mess with split-toning to get some color in there if you wish, then save it as a preset.
But, all that being said, I have seen LR conversions that seem to have been handled better, and I'm hoping someone with experience chips in with more insight!