I saw this electrician work through the "nogs/Studs" by first tying(?) the end of an original cable in the outlet with some sturdy line/cord. He then yanked the cable/wires + cord up into the ceiling then added the new wire into the group, came down and pulled the cord down with everything with it -- he made it look so easy!
I tried that once with a power cable as the original. It turns out that the building codes in the U.S. require power wires to be stapled to the studs. Plus they only drill the holes barely big enough for the wire they're running through. I wound up learning a lot about patching drywall.
When we remodeled our kitchen, I insisted on running an extra empty conduit for future use. Didn't bother with a pull wire, since conduit makes it pretty easy to snake a pull through.