Seanzky wrote in post #11112301
+1
The Demb Flip-it or a DIY equivalent would serve you better. It's a fancy version of the index card-rubber band DIY.
The Demb-Flip is great, but like the Stofen, Fong Sphere, bounce-card etc etc, also useless without a ceiling or walls.
The only things that work efficiently without any help from surrounding surfaces are the ones that only fire forwards - like the various LumiQuest jobbies. That's why I like their Quik Bounce linked above, because it's good indoors where you can bounce the light around, but then just fold down the flaps and it good to go outside.
It's not as good outside obviously, because it's the bounced light from surroundings that does most of the softeneing, but something that is 7 or 8 inches wide is much bigger than the bare flash and the softening effect of that at close range is well worth having. It's good for solo portraits, couples and very small groups, but when you have to move further away than that the relative size of the diffusion area is reduced and the benefit minimised.
5D2, 17-40L, 50/1.8, 24-105L, 70-200L 4 IS, 580/270EX, Strato II/RF-602, Elinchroms