Yes, that would make Joe a criminal. But has that really stopped anyone before? People download MP3's illegally. People download and/or use pirated software, illegally. Some people get fake handicapped placard, illegally. And on.. and on.. and on...
There's a mentality out there that some feel it's only really wrong if/when you get caught. (It's sad, but that's how much of the world works, especially in the underdeveloped countries.)
Out of curiosity... whatever happened to your copy of the 60D manual that should have come with the camera? Don't tell me you're keeping that bag sealed/unopened in hopes of retaining resale value.