Should I remove 4x6?

So, I was thinking about removing the option to order 4x6 prints from my sports lineup. The 5x7 would be the smallest size available, other than wallets, from the website. Just a thought.

I dont know your market or your production cost differences. But 5x7 is a traditional enlargement size whereas 4x6 is the standard print size. I'd offer the 5x7 (provided it doesnt skew your print costs too badly) simply because it sends the message that its more of a custom item and not something that came off the roll.

gonzogolf wrote in post #11133519
I dont know your market or your production cost differences. But 5x7 is a traditional enlargement size whereas 4x6 is the standard print size. I'd offer the 5x7 (provided it doesnt skew your print costs too badly) simply because it sends the message that its more of a custom item and not something that came off the roll.

That is kind of the same line of thinking I had. I will actually make more of a profit on a 5x7 than a 4x6.

I say leave it because it's just that - an option. Price it in a way to make the 5x7 more attractive. Why are you considering removing it?

I find most folks seem to like the 4x6 because they can easily find inexpensive frames for them and that most folks usually have those 4x6 photo albums, at least that's what a parent told me. But this may vary by region. I myself think the 5x7 is a very nice size photo, no to small (4x6) and not to big, (8x10) and I try and convince the parents the same, but they like the 4x6.

Oh well, just one man's opinion.

Methodical wrote in post #11133540
I say leave it because it's just that - an option. Price it in a way to make the 5x7 more attractive. Why are you considering removing it?

I find most folks seem to like the 4x6 because they can easily find inexpensive frames for them and they most folks usually have those 4x6 photo albums, at least that's what a parent told me. But this may vary by region. I myself think the 5x7 is a very nice size photo, no to small (4x6) and not to big, (8x10).

Oh well, just one man's opinion.

But are people buying his action shots to stick in that sort of an album? I doubt 4x6 frames are any more common than 5x7.

I know some photographers that sell 5 x 7 and 6 x 4 at the same price, it makes the 5 x 7 prints look like a bargain and still allows people who specifically want 6 x 4 to buy them.

I have heard a lot of talk about scrap bookers. Eliminating the 4x6 might cost you some sales because the smaller size is not available.

I don't doubt it, but that's what a parent said to me. Personally, I like the 5x7.

gonzogolf wrote in post #11133567
But are people buying his action shots to
stick in that sort of an album? I doubt 4x6 frames are any more common than 5x7.

Thanks for the thoughts, guys. I'm really torn between keeping it and losing it. As I look around our house, the majority of our stand alone frames are 5x7. The majority of our sales are 4x6. I just wonder if they bought that size because it was the smallest or because that is the size they really wanted.

I think they buy it because it's the cheapest. I rarely sell 4x6's.

As mentioned above you could test it by offering both options at the same price and see if you still sell the smaller ones.

We offer 4x6 prints for sports, but only in sets (usually of 3 or 5). The sets are priced well above a single 8x10, but customers can opt to have each print in the set be of a different photo. It's one of the most popular offerings we sell online. It's a great value, both for us and to the customer.

My sales increased when I started to offer 4x6 prints. I would rather sell 8- 4x6 than (1) 5x7.
The 4x6 order will cost me $1.57 more than the cost of one 5x7. My typical 4x6 sale is for between 8-10 prints. My typical 5x7 order was (and still is) for 1 print. The 4x6 order is $40, the 5x7 order is $9.

I went back and forth with myself over this one... drop the 4x6 or not... What I did was talked with some of the moms that will be at some of the events we cover. I managed to work in the question "what size photo do you like the best? and why?"... almost all of them said they liked the 4x6 for scrapbooking. I had no idea that people still made scrapbooks! I decided to keep them for this year.

asysin2leads wrote in post #11133607
Thanks for the thoughts, guys. I'm really torn between keeping it and losing it. As I look around our house, the majority of our stand alone frames are 5x7. The majority of our sales are 4x6. I just wonder if they bought that size because it was the smallest or because that is the size they really wanted.

I was going to ask that. Seems to answer the question, I would think.

From an artistic photographic perspective I'd rather sell 4x6s because there's no cropping. Most of the time cropping to a 5x7 is fine, but not always.