And I couldn't get my zoom lens to look like that, at all. granted 1) those aren't L lens, the highest caliber zoom lens I have is the 17-55 f/2.8 IS, and 2) primes are by definition better than zoom lens because it's optimized for that focal length and all that.
But I keep hearing the L zooms have better colors and contrast. So my question is are they (e.g., 16-35mm II, 24-70mm) better than, for example, 10-22mm and 17-55mm, to the point they look quite close to the primes? Or am I expecting too much from zoom lens?