The general public will price shop first. Even the private sector does this, sometimes with a large staff in order to save a buck. If they are not real picky about what is needed so long as it is close, can you guess which product they will purchase.*
*Photography was on the start very expensive for quality equipment and it still is today. With that said. You can take a 6 megapixel dslr and print 8x12 prints that sometimes have more detail than a female client may wish. Even larger prints are capable with the same camera.*
*My first digital was a 10D, purchased so I could see what and how they produced. *I had the glass already. It came With DPP and elements 2. Didn't take me long to teach my self that with Elements 2, I could layer this and that from the same photograph and produce fairly nice outcome. As a twist I started to use it at the end of basic portrait sessions, and when the outcome became clear I could hand a client a nice print from it. I did so ( I put the film print side by side with the digital print ) and for the most part walkins, basic portraiture, seniors, could not tell the difference.*
Now that was with a 10D and elements 2 and over time I moved away from film to 5D's still yet from there to the 1D flagship serious and even they keep moving up. ( small hint 90% light, 20% camera, 110% person using the gear ) if the numbers don't add up, there not suppose too. Most of today's point and shot are larger megapixel, (than my first digital) (some more than my DIII's) I have one that got's them beat there though.
*P&S's that do automatic panoramas, HDR, facial recognition, movie........ They can send it to or take to any number of printers, some which are the same many pro's use. The print shop automatically fixes the flaws for them and hands over a print. Now some of these very same individuals think to them selves, everybody likes my prints maybe I could do this as a sideline. AND they do!! Some look to improve there abilities, finding there way here. I've looked at a few, some of which never seem to look anything up, ( as they have no free time with there new paying hobby ) it's the same for every subject. Why look it up when you can ask knowing there is never a shortage of answers to chose from.*
*That is what this site is all about, a place to discus and learn from what I have read in my short time here.*
*59$ 340 photographson a CD in the studio, preset for white balances, drop down backgrounds, lights already where they want. Everything pretty much on automatic. They can shoot in jpeg, already having the camera sharpness set for printing, yada, yada and so on. Very little PP needed and with a tethered system they can have them in the computer already doing what little if any at all PP is needed. With a fast computer it will not take 3 hours, it will at most be a 15 maybe 20 minute wait. (340 photographs on a CD is a hint to the size they put on it) Quick guess would be somewhere around 1.6-2 megapixel on average. *
Wana see how they do it, go for a session with them as a average Joe, off the street. Don't let on that you do photography also. Buy your ticket take the ride and *leave with a prize. Who knows they may try to sell you an upgraded package. ( you can print nice 4x6 from that cd but if you like we can make larger prints of the ones you chose) > at an extra fee of course.*
How do you compete with there system? SIMPLE - YOU DONT - !!
You either do it the way You do it, or you do it the way they do it..
You can get a nice suit at sears, you can also get a nice suit at a Mens Warehouse, with a bit of fitting thrown in, so it hangs on you better. Want a better looking suit that fits better, looks better, states who you are better, commands a better arena and draws more comments? Go to a Taylor! Have it custom made from scratch with a few fittings and your impute. They know how to and which way to arrange the material to make you look your best. That personal service designed for you, to bring out what you want, in a way that makes you look a cut above the rest. They will go out of there way to give you what you want ( with a price ). Will you wear your custom tailored suits all the time? Probably not but, there will be times, when you want it to hang a cut above the rest.
*
You don't compete with them or even try to out compete with them. (heck they have that overbearing, mom and pop killing large chain store beat) in the price war.*
You out maneuver them with a better product and only then when someone wants a cut above the rest.
You give a personal service beyond anything they can do in there studio, you schmooze your clients with realistic commentary they bare interested in, adding a personal touch and a dash of flare. You do it with a reasonable price, outstanding service, unequaled ability, in a way that is flattering and honest. You direct them in such away they are unaware of it while at the same time compliant..
You make them feel good and look good. You do what it takes to get the expressions that flatter them in print. Involve them in a setting that tells a little about them. The list is endless.*
You don't compete, you offer a service that Over Competes, over the top hands down and always with a smile ( even if the flash scares the piss out of the lil one - literally - while setting on your props. ) take to long and there lunch will up and follow if they get nervous. Things are gonna happen, how you deal with it,you over the top, over compete the rest.*
*Some will like what you do! Some will not. Look for and search out the ones that will and let the rest follow as they may. * * * * * * *