FlyingPhotog wrote in post #11392190
I really don't think Canon worries about this either...
How many people didn't buy a MkIII or MkIV because of the 7D?
How many haven't bought 7Ds because of the 60D?
How many won't buy 60Ds because of the T2i?
How many haven't ponied up for a 1DsMkIII because the quality of the 5DMkII is so very, very good?
For that matter, how many haven't bought a 1DsMkIII because they're sure the 1DsMkIV will be all that?
Both camps have overlapping features and performance. And both camps put a little more carrot on the stick to get you to climb the product ladder.
Everyone on the Canon side lusts for a 1DMkIV or 1DsMkIII/IV
Everyone on the Nikon side lusts for D3 or D3x
The questions are--and this are the question they really did ask:
Did each camera meet its sales goals? They can't ask who bought a 5D instead of a 1Ds or who bought a 7D instead of a 5D2...nobody can know that. What they do ask is, did each of our camera models reach the sales goal we set for it? If they sold as many 1Ds, 5D2, and 7D bodies as they intended for each, they don't care who bought one instead of the other--the company still won.
The other question will be did the Canon camera division increase its market share? They do not ask, "Did the 5D2 sell more than the Nikon D3x?" They put out a spectrum of DSLRs intended to compete as a spectrum against the spectra of DSLRs sold by other companies. They aren't competing on a camera a camera basis. If Canon DSLRs as a group are increasing their overall market share, then they have more correctly determined how to meet customers' desires better across the board than the other guys, and company wins.
And for that matter, if Nikon is their only mentionable competition in the amateur market, they still win. In 1970, there was only one "professional" SLR (Leicaflex and Alpa were "niches") and five or six serious competitors in the amateur market, and Canon was only barely one of the amateur competitors. If there are now only two companies in the professional market--Canon being one--and two serious companies in the amateur market (with the others being questionable even in whether they'll still be around in five years), then Canon has great reason to be pleased with themselves.