If you look on the sidelines of most recreation league games you will see where you competition is you will see MWC (Mommies with camera) DWC (Daddy with camera), Video nuts (a vid cam about the size of a pack of cigarettes some have even mounted them on a mono pod. Some of them are standing at the fence line vs the sidelines. For the most part they do not have a clue how great sports shots should look. You have to set yourself apart from them you have to show that your images are sharper, better cropped, and don't have the clutter background that most of theirs will have.
If you find a league where you can shoot the T&I shots stay for the games, take some action shots also and get a website where you can post them for viewing and of course purchasing.
Look at who is shooting sports shots in your area, look at their prices. I have seen shooters show up at football, baseball and basketball tournaments hand out flyers I usually try to look at the shots they offer. Some are good, some are pitiful, I would not put them up on my site they would be trashed, but as mentioned some parents, if this is your choice don't have a clue. But if you take enough good images word will soon get around that you take great photos. You will develop repeat customers who will ask you to take photos of their child during the game.
Develop a business plan, find a website that will allow you to upload and preview your work whether paid, i.e. zenfolio (www.zenfolio.com
) Smug Mug, Photobucket, find a site where you can select allows you to select fullfilment options i.e. prints, wall clings, buttons, cards, etc. In some cases you upload the photos, set the prices, and as orders are placed you receive the money, you don't have to deal with can I give you a check next week?, do you take post dated checks ? They view the images at their leisure and select the ones they want to purchase buy them, you get the proceeds after in most cases a handling charge if you choose not to print them yourself.
Don't give your images away, if you do they will not have any value, having said that if you have to give a coach a few images of his son, or a few prints of him during a game to show your work. If you give all your work away soon word will spread "You don't have to buy them, he gave me the ones I have"
Go find some templates not only for actions shots, but T&I shots also, you can start with Easy Digitals (www.easydigitals.com
)
Yep, the economy is tough, those famous words IMHO people will find a way to spend money on good photos, actions shots, portraits. You have to create a need, advertise anyway possible, Facebook, Youtube,
What you think are great images others will have no idea the time and investment in equipment it took to get them, take as many as you can and edit them the best you can. Don't give you stuff away.