I decided to join as a Gold Member
For the Gold (lower) level, you need to own at least two bodies and two lenses that make their "eligible list". Basically this means all bodies 40D or above and all L lenses. In addition, you list accessories you own that are also on the eligible list, so they qualify for faster repair turn arounds (flashes and grips).
After paying $100, you get a logo hat, excellent logo camera strap, date book, pin, pen, cleaning cloth and a bunch of pre addressed shipping labels so you can send stuff to Canon.
Maxdave
5D3,1D4,S90,6S&Moment Lenses,Hero4Silver,GPS-E2,2x580EX,430EX,90EX,EF16-35L f/4 IS,Samy SYTS24-C 24TS,EF24-105L IS,EF50 f/1.4,EF70-200 f/4L IS,EF300 f/4L IS,EF100-400L I IS,Kenko DGX 1.4X,Canon 2X TC Mk II, RRS&Pro-Media L-Brackets,Manfrotto MHXPRO-3WG & Roller 50,Sirui 306&K-20,Giottos MT-7371&MH-3300,Velbon ElCarmagne 530,CamRanger,Phottix&Canon Remotes,Lowepro Backpack,ThinkTank Retro 20&Modular System,OpTech straps,Lexar/San Disk Cards