Just to clarify, do they get the whole thing for free or just the session fee for free and you still make some cash on the print sales? Not sure I'd be too interested in doing it if I wasn't making plenty on the back end, goodwill is all well and good, but working for nothing sucks.
You are correct. Session is free of charge. Albums, posters, prints, calendars, mugs, t-shirts, ... are at our standard pricing.
This offer would never work, of course, in reverse. Our business model promotes the value of the wedding day experience and service. We really don't even want to do standard print work from our weddings. Custom albums yes ... three 5x7's for grandma ... not so much.
All other photography is based on lower session pricing and place the value and business margins in the post work like prints and other products. Not unusual for a "free" session to yield $700 - $1,500 in print products.... easy...
Dan
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