The focal length is a physical property of a lens irrespective of the fact it is a EF or EF-S. The EF-S lenses have just a smaller image circle. The crop factor serves to compare the field of view of the lenses when mounted on a smaller sensor body relative to the full-frame 35mm format which is, by convention, adopted as standard. Hence you still have to multiply the focal length of your lens by the crop factor of your sensor to have an idea of which focal length would give an equivalent field of view in a 35mm camera, even for EF-S lenses. Of course, you will only have an idea about what that means if you have had previous experience with the 35mm format. Nowadays, more and more people get into photography through small sensor digital cameras so this convention, while useful for standardization purposes, is not always intuitive.