We had a reasonably good year with bookings. I think the brides all get confused with hourly packages and if your going to do the reception, how long to stay,,all kinds of stuff that just complicate the process.
Price range for my area
78% of the bridal market are B/T 1200.oo and 2800.00 for money they will spend for coverage
we decided to market all day coverage
" we arrive as soon as you start to get ready and we dont leave until you toss the bouquet"
we also went small party and large party. I find that small party (bride,groom, 2 on each side for a total of 6 ), im usually there 7-8 hours total time
large party im there 9-11 hours
so we took time completely out of the equation ( day is shot anyways) , toss in a base album ( My Costs are 175.00), the other usual perks like a CD, 2 photographers, and came up with our packages. we sold 19 this season and are looking to do 25 for 2012. when they book with a $600.00 deposit, we throw in the engagement session. That takes about 2 hours of my time. Worth it to me to have a full schedule. We are also rasing the prices for 2012.
we will try to upsell to better albums, framed prints and ive all but given up on prints. Basically we mirror the couple for the day and it seems to be working. seems to be taking to confusion out of the process for brides. Also selling some framed prints, pressbooks from the engagement sessons.
The HS senior market is really taking a beating for the past 2 yrs so we may introduce a shoot and burn package, not sure yet. Im finding a lot of people want that 1500.00 guy to take some pics and provide a CD. Not bad for 6-7 hrs work and some edit time. Could fill in some gaps in the calendar with the senior market right now......still not sure