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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 31 Dec 2010 (Friday) 11:42
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What do you offer for paid gigs?

2,679 posts
Joined Apr 2004
Location: Vancouver Canada
Dec 31, 2010 11:42 |  #1

I have been looking around on people's website, some under services/pricing just say:

1 hour session - $xxx
2 hour session - $xxx

Without mentioning of what's included. For me I state number of edited files given per session but I'm wondering if this is the best way to do it. What do people usually give to their clients? If you just simply list prices for photo sessions what do your clients get? Do you tell them numbers of digital files they'll get? Or the session fee is just for taking pics and you offer some sort of separate packages for print and digital files?

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3,357 posts
Likes: 11
Joined May 2008
Location: Calgary, AB
Dec 31, 2010 12:08 |  #2

I never tell my clients how many files they will get. In a rare occasion that they do ask I give them the number between 20-50, but usually end up giving around 60-80 (underpromise - overdeliver). I include the CD with my session, the pricing is on my website.

Canon 7D, 5Dmk2, 70-200mm f/2.8L II IS, Canon 50 1.2L, 35 1.4L, 85 1.8, Canon 16-35L, Canon 100 2.8L IS Macro, Speedlight 580EX II x 2, 430 EX, enthusiasm.:D http://svetlanayanova.​com/ (external link)

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Cream of the Crop
10,251 posts
Likes: 84
Joined Aug 2007
Location: San Jose, California
Dec 31, 2010 12:25 |  #3

Depends upon what you are shooting.

Some types of shoots are best offered as packages that include images. Other times it's best to charge a flat shoot fee and charge for the prints and files separately.

Commercial shooters usually charge a flat day rate, that might be stated hourly with a minimum number of hours, or $xxxx per day, plus expenses. A disk or prints of proofs (lightly edited) would usually be provided at no charge,i.e. included in the price. Licensing of the finished images is then done separately, after proofing and selection.

If shooting weddings or family events, etc., the most flexibility is with a base shoot fee that includes a proofing disk, then ala carte pricing after that. But many of this type of photographer offer package deals, too, that might be a little discounted over what it would cost the client ordering ala carte. You just have to figure out a package that is still profitable to you, but presents a good value to the customer.

You might even set up an ala carte price list primarily so that clients can compare, to help them see the value of and encourage them to buy the package deals instead. Maybe you'll never actually sell the individually priced products. Or the client might want to add on a little something, over and above what's included in the package.

There are lots of possibilities. Just be sure to design something that's got reasonable profit built in. To do that, you need to know your cost of doing business and project what you expect to sell. You'll probably have to revisit your pricing on a regular basis, and revise it a little at times, as things change.

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What do you offer for paid gigs?
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