Mission statement help

This is what I have:
"I create images that the evoke the imagination."

So I need a mission statement, but I don't know what to do. I know a mission statement is supposed to be what you do. This is the direction I want to go with my business. I primarily shoot and want to focus on portraiture (mainly musicians and performing artists), automotive (lighting and rig shots, no racing), and music (live stuff, more of a hobby). Mainly it's the portraiture.

I've shot events and other types of photography, but mainly for aquaintances or friends. It's not something I really enjoy and it's not what I want to focus on, but there are galleries of that stuff on my website so that the people I've shot for can download or purchase photos. Should I hide those from the general public?

My photos don't always evoke the imagination. I would like for every one of them to be masterpieces and that's what I can strive for, but I know a headshot of a musician won't necessarily evoke the imagination. I have a shoot with a local band planned where they're going to beating the crap out of each other and I'm planning on trying a very dramatic lighting setup, so I'm hoping if everything goes as planned I'll have at least one more really strong image to add to my portfolio.

So what should I do? Develop a mission statement based on what I want to do with my photography business or develop a mission statement based on what I'm doing.

"I have photo shoots that may or may not produce an image that will totally blow your mind. I strive to be an amazing photographer and produce mediocre images. I don't like shooting outside of my speciality, but for enough money I'll attempt anything. If you expect me to produce an image that evokes the imagination, then you'll have to work with my ideas rather than ask for a headshot."

^^ I'm pretty sure that's a good example of what not to do for a mission statement.

I think you have answered your own questions. "So what should I do? Develop a mission statement based on what I want to do with my photography business or develop a mission statement based on what I'm doing." A mission statement is about your mission, the objective. The objective is about your future. If you are doing something that is outside the scope of your mission statement I would stop doing it or make the mission statement agree with it.

You are the only person that can write your mission statement. I can guarantee you that my mission statement is way different than yours is going to be.

Join me on a creative portrait session, together we can create and capture your inner being, in such a way that it will cast a spell, on who ever looks upon the printed works of art! Forever casting an image in the beholders mind, one to be cherished and sought out for a lifetime

Hey it's a bit thick but everyone has a magical side they just love to bring out.

You have a subscription to "Rolling Stone," right? And there are several other musician magazines that always feauture very evocative portraits of every musical genre. So you should intend to evoke the imagination with every assignment--never let yourself get a "this is just a headshot" attitude because your particular subject matter certainly doesn't deserve it.

A "mission" is what you are called to do and sent to do. It is future-looking, purpose-driven, and intent-oriented.

Be sure to separate activities supporting your mission from the mission itself. An NFL quarterback may have to throw a lateral pass, but lateral passes are not his mission--getting the ball over the goal is his mission. A basketball team during a play does a lot of dribbling and passing, but dribbling and passing is not the mission--getting the ball through the hoop is the mission.

"I bring imagination to life"

After thinking a bit, I believe this is it. I'm following the Lighting-Essentials 52 Weeks project and participants are supposed to take a photo that fits your mission statement around you house/aparment/trailer​/where ever you live. I have a roommate sitting in a chair watching zombie land with a friend on the deck being flashed from behind showing through the curtains as a zombie on the back deck.

So can a mission statement be as simple as that, or should there be more to support it? I see one liners and I also see several sentences from some other companies.

As an exercise, develop an "elevator spiel." If you were trying to get funding for your work and had ten seconds to impress an investor and only had the time it took for the elevator to get from the first floor where you slipped in and the tenth floor when the executive got out, what would you say?

Hire me or I'll release the trigger on my C4 vest?

Ed: Seriously though, Thanks for giving me that perspective. It should help make it easier.