New Lense Needed EF-S 55-155 2.8

Yoderrm wrote in post #11611024
In my opinion, the 7D showed Canon's commitment to the 1.6x crop sensor, and I figured they would have released some higher end EF-S lenses by now. But maybe I'm totally wrong on this, which would explain why they haven't.

I feel the same way. I was really excited when the 7D turned out to be APS-C because I thought that it would mean more quality EF-S glass, but instead we've gotten a $1500 f/4-5.6 telephoto and a $1400 fisheye zoom that is practically usable over only part of its range for APS-C.

An update of the 17-55 f/2.8 to a 15-50 f/2.8 to give a bit better wideangle plus a 50-135 or 50-150 f/2.8 would make an outstanding, relatively lightweight combination. Throw in an EF-S 30/1.4 and I would be a happy camper.

Rumors suggest that Panasonic is going to release a 12-50 f/2.5-3.3 zoom soon. That's a pretty fast zoom and is equivalent in focal length to 24-100mm on full frame. They're supposedly also going to have a 25/1.4 soon too (equivalent to a 50/1.4). With the autofocus and ISO improvements in the GH2, micro 4/3 is looking more like a really nice, lightweight alternative every day.

With sensor sizes being reduced and improved the size of the camera needs to come down. There won't be a need for a 100 megapixel for 99% of all camera work. FF will be dead probably in 10 to 20 years.

Canon's high margin products is the larger lenses, L lenses, FF bodies, etc. Going to a smaller product reduces those margins. They are trying to keep people there by offering pro-sumer products for the smaller formats. That will have to change eventually.

Imagine if they offered the EF-S IS USM 15-50L 2.8 and 50-150L 2.8 for the 7D/T2i format. How many people would skip the larger FF lenses and not move up to the higher cost FF bodies later on. Count me in.

camera dude wrote in post #11611514
With sensor sizes being reduced and improved the size of the camera needs to come down. There won't be a need for a 100 megapixel for 99% of all camera work.

the megapixelrace is already over. compacts are being released with less mp than their predecessors. sensors might get a few more pixels, but mainly more light sensitivity and hopefully more dynamic range. cameras won't become much smaller (as long as we're talking standalone camera, p&s or dslr not cellphone), you need to hold them in your hand. and there is more to sensor size...

camera dude wrote in post #11611514
FF will be dead probably in 10 to 20 years.

camera dude wrote in post #11611514
Canon's high margin products is the larger lenses, L lenses, FF bodies, etc. Going to a smaller product reduces those margins. They are trying to keep people there by offering pro-sumer products for the smaller formats. That will have to change eventually.

why does it have to change? and why don't the third partys jump the train and make those lenses?

camera dude wrote in post #11611514
Imagine if they offered the EF-S IS USM 15-50L 2.8 and 50-150L 2.8 for the 7D/T2i format. How many people would skip the larger FF lenses and not move up to the higher cost FF bodies later on. Count me in.

i think there is more to the decision to go to FF, but that's personal choice. however, one could argument that they could sell significantly more ef-s teles than they are selling ef teles now. in the end it's all speculation, even canon's strategy (whatever it is exactly) is only speculation, granted on a very high level.

I've suggested such a lens in the past myself, and even if EF-S doesnt offer much advantage, it would still be an interesting lens if it wasnt built like the L's and with a price thereafter.. Not everyone can cash out for the 70-200/2.8 IS lenses, nor do everyone need their build and weather sealing.

kendon wrote in post #11611653
and why don't the third partys jump the train and make those lenses?

In the 55-155mm range ? Both Tokina and Sigma did , both where very nice lens. But both are discontinued now . I would imagine it's due to lack of sales .

Maybe a Canon one would have better sales , but not enough for Canon to produce one.

I dunno, I think there is such a thing as "too much choice" lol. Setting up an assembly line for a lens costs a lot of money...While a 55-150mm f2.8 IS EF-S lens might be appealing for some of us, it might be a tough sell. If we base the price on the 17-55mm f2.8 IS EF-S, we can say the lens would be around $1000. The lens would compete with: 70-200 F4L and F4L IS, canon 70-300, canon 135L, canon 70-200 f2.8 non-IS and used copies of the version 1 f2.8 IS, tamron and sigma 70-200 f2.8 stuff, tamron 70-300 VC USD, Canon 55-250 ef-s, etc, etc. People would weigh speed, price, range, etc, and I think that although it might be a great lens, it would probably not make Canon much money, because it would just end up taking a few sales away from the 70-200 L series...

woos wrote in post #11612709
it would just end up taking a few sales away from the 70-200 L series...

that's assuming every potential buyer of this lens are buying 70-200's or others instead because the lack of such a lens, but how can you know that people arent sitting on the fence buying nothing? and if price is the issue, buying used can play in as well.. Remember, people said the 60D was pointless and there was no market for it -both before and after it was announced.. But many sat on the fence waiting for it and now it seems it's doing allright after all..

camera dude wrote in post #11611514
FF will be dead probably in 10 to 20 years.

why would FF be dead?

DreDaze wrote in post #11613219
why would FF be dead?

Full Format will go the way of large and medium format and become a niche.

With smaller and better sensors, not real need for larger lenses; bang for the buck even in high quality lense will be smaller formats, smaller lenses.

Competition will drive the change, the writing is on the wall, just a matter of time.

camera dude wrote in post #11614809
Full Format will go the way of large and medium format and become a niche.

With smaller and better sensors, not real need for larger lenses; bang for the buck even in high quality lense will be smaller formats, smaller lenses.

Competition will drive the change, the writing is on the wall, just a matter of time.

Or full frame could finally get cheap enough to go mainstream. One of the two. Regardless of the quality of optics and sensors, you can't provide the look of a fast lens on FF with a smaller sensor. It just isn't possible.

Ironically Medium Format is looking to make a comeback. Pentax and Mamiya are working to make medium format affordable for many pros again. THe Pentax D645 is within reach of Nikon D3X, Leica M9 and Canon 1ds3 pricing wise.

Joaaso wrote in post #11613004
that's assuming every potential buyer of this lens are buying 70-200's or others instead because the lack of such a lens, but how can you know that people arent sitting on the fence buying nothing?

That's me. I have a 55-250 right now, but I just can't justify the 70-200 f4L IS or the 70-200 f/2.8L IS. An f/2.8 lens at the price of the 70-200 f4L IS with a range that is more useful for a crop sensor--I'd purchase immediately. I want the faster aperture but refuse to pay 2 grand for the heavy heavy heavy 70-200 f/2.8. Right now, Canon isn't getting any of my money.

YankeeHotelFoxtrot wrote in post #11615622
That's me. I have a 55-250 right now, but I just can't justify the 70-200 f4L IS or the 70-200 f/2.8L IS. An f/2.8 lens at the price of the 70-200 f4L IS with a range that is more useful for a crop sensor--I'd purchase immediately. I want the faster aperture but refuse to pay 2 grand for the heavy heavy heavy 70-200 f/2.8. Right now, Canon isn't getting any of my money.

Yep. Refuse to buy 70-200 2.8. Too big.