Simply Ravishing wrote in post #11677065
I got a rather unexpected email this morning from a photomural producing company in Germany that is interested in purchasing the rights to a few of my photos for reproduction as basically sticker type wall art.
Here are the terms he is looking for... I've not done enough licensing personally to know what is a good deal, and what is not, but it does seem kind of low for the rights he is asking for.
"We would offer you per photo, per print run $500 for a exclusive offset printing license (wall paper manufacturer/wall covering exclusive, worldwide, print run 3000 pcs., size 384 x 254 cm)" They are starting low but probably expecting you to negotiate (or perhaps hoping that you don't usually do this kind of thing and won't.)
Exclusivity usually costs quite a bit more, but if you don't normally license photos, it may not be a big deal to you.
Fotoquote (which is pretty awesome software if you regularly license -- I highly recommend it) gives non-exclusive average at around $1,500 per image for the use you've specified. Adding in exclusivity would bring the quote to anywhere from $2K to $4,500 per image. You can add in a discount for purchasing multiple images; I usually do.
Ultimately you have to be able to negotiate with them and know what number you are looking for and what number you refuse to go under. If you are desperate for cash, then that number might be $500 per image. 
However, if you can live without the money, then you should probably set a more reasonable price in your head and not sell for under that.
Fortunately, they've given you a bit of leverage and themselves a bit of leeway by asking for exclusivity. If they balk at paying higher prices, you can offer a lower price (though still more than $500) for the same rights with no exclusivity. Never come down on price without expressing a reason why you're willing to do so, and removing exclusivity is a good reason. (So is a bulk buy discount). Also, work with them on how long they want the rights to print the image. One year? Six months? Two years? If they want exclusivity, this matters a lot. If they want exclusivity forever and ever, the price is astronomical.
When you're all done, make sure you draft up a good licensing agreement. There are some boilerplate forms online, but considering that this could be a large sale and considering that this is an international sale, it would be worth consulting an attorney to have them draw up a licensing agreement for you.
In general, German companies are awesome to deal with. They pay promptly and will remind YOU when it's time for them to renew their license.
