I didn't expect anyone to take my suggestion seriously.
I have had my 15-85 for about six months, and it doesn't creep under normal circumstances. But I did a test and found that, if I first set the zoom ring to around 30mm and pointed the lens straight down, it would creep out to about 50mm. I personally don't think this is a serious problem because: a) I usually set the zoom to 15mm when carrying the camera, and b) my camera and lens usually hide inside a camera bag unless I am actively shooting with it.
I think that zoom creep is an almost inevitable consequence of having any zoom that extends outward when zooming toward the telephoto end. The manufacturer can fix this only by making the zooming action stiffer, or perhaps by using more costly materials and construction. This if course would make the lens more expensive.
I know you weren't serious, but some other might prefer the red. There are some that use L lens so they can show off the red ring. I know that sounds weird but I've seen many posts by people who indicate the red ring as one of the advantages of using an L lens. For them I think its about bragging rights.
I agree with your other comments. I most often do not use the o-ring. My creep without it is about average, meaning from slightly below 24mm to slightly above 50mm. For many it seems to be an annoyance and an issue. For some its been the reason to sell their copy or not buy the lens in the first place. A few have even indicated anger at Canon, calling the 15-85 an overpriced and defective product as a result of the creep. The truth is that most consumer zoom lenses tend to creep, some more than others. In addition to the 15-85 I have a Tamron 18-270 PZD and a Canon 18-200 and they both have looser barrels with more play and much more lens creep





