it's so... cute. mine is on backorder .
on-camera mics are good for run-and-gun journalism and event videos, where capturing any audio is more important than quality of sound. if audio quality is of paramount concern, get the mic off camera. a correctly positioned $15 radio shack mic will sound better than a poorly-placed $1500 sennheiser. in my experience, all shotguns, like the videomic pro, work best under 2-3 feet. many people have put the rode videomic (original) in the hands of boom operators to great effect.