Your portfolio will not always get you the job, it's how well you can market yourself. Is Justin Bieber a great musician? No he is not, the marketing people really knows how to market his music to young people. That's why he sells millions of CD/digital downloads.
"Bing" worked fine as Crosby's name--it's lousy as a company name. But either way, "Jennifer Lopez" is marketable.
"Justin Bieber" is rather dumb as a name, but as you point out, it's still highly marketable.
You're still disproving your own point.
True, a portfolio requires marketing, but an artist's personal name is almost always more marketable than an invented company name unless there's something quite awful about the name.
"Liebovitz" and "Reznicki" work just fine.
Again, guess I have to spell it out for you. "insert name here"'s photography, is the most over used thing in the photography industries. All I'm saying is use something else.
So let's say the photographer's name is Alex Jamerson and he wants to come up with a name for his photography business. He can be a sheep and call his photography business like everyone else. Alex Jamerson's photography. Or he can be creative with his name and call it something like "Alex Jamerson's Photos" or "Jamerson's Photos" or "Jamerson's images" or "The eye's of Alex Jamerson" or "Alex's vision" or "Through Alex's eyes". "Jamerson's production" or Jamerson's studio...etc. Or he can choose not to use his name.
You get my point(well I hope so).
My point was be original about your business's name. I did not say "don't use your name". What I said was don't be boring and just use "insert name here"'s photography.
It just seem like every wannabe photographers and professional photographers uses "insert name here"'s photography. And most of these photographers think it's cool to run a bloated Flash photography website, that takes hours to load their site and thinks it cool to have annoying music auto playing in the background.




