I know there are many places you can buy your 7D: B&H, Adorama or Abe's of Maine - among the best sources. But they are always very close in price. I recently did something I didn't believe I would do and that is I ordered from Amazon. I got the camera (body only) for 1,472.92 and then got free financing for 12 mos. That essentially is the only thing that was different...but I was looking for a deal: lower price, they all have free basic shipping and no tax, but there werent any rebates out yet or "loyalty coupons that worked. So overall this was the best deal for me.
Just thought I would share the info so if your looking for a new 7D there is another option to consider.
And by the way, I got the camera just the other day and absolutely love it. Great transaction by Amazon.